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Some Assembly Required Hiring

The Sales Management Expert • February 4, 2021, 6:15 pm
How important is it that your new hire be able to identify a prospect’s compelling reason to make a change or the resources they have set aside to fix their business problem? Our guess is probably…

Sales Roadmap:

Matt Jones, Chief Operating Officer interview with WICY January 13, 2021

Matt Jones, Chief Operating Officer interview with WICY January 13, 2021

Alice Hyde Chief Operating Officer Matt Jones discusses the current state of New York State’s COVID-19 vaccine rollout

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A look back at Coke and Pepsi Super Bowl hits, from шilltopҠto уhimps

Leading Through VUCA: CEOs Focus On Culture

Leading Through VUCA: CEOs Focus On Culture

In part 1 of this two-part series, six corporate leaders shared how they were using culture—and a set of clearly articulated and shared corporate values—to guide them through the pandemic. Below are the leadership strategies they found most helpful, and the lessons they’ve learned along the way. Communicate, Communicate, Communicate During VUCA, there is no substitute for frequent, clear and transparent communication; all other strategies depend on effective communications. The executive leaders we interviewed used a variety of platforms to meet virtually with their leaders and employees. Com…

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Customer Service Revisited

Originally published at

Published on March 18, 2016

Customer is the king or so we have been told. But is it really true? It depends on who you ask.

Much like everything else in business customer service and its respective impact on commercial entities are a juggling act. Let’s have a look at the different perspectives.


I once heard a CS manager say “Who ever said that the customer is the king never had a job that involved customer service”. Though I don’t agree with the sentiment it dawned on me that those who we rely on to provide customer facing services may perceive their obligation differently than it is intended.

Let’s face it. If your CS rep feels that customers are trampling all over them, how will they find the will to perform with conviction day in and day out? The other side of the same situation may be equally important. Does the CS rep need to perform with conviction?

Owner / Stakeholders

We all heard it before: customer is the king and customer is always right. Though I agree with the sentiment it may be a bit too far reaching and abstract. Yes, we are in business to service our clients to best of our ability. We all heard this one “Every customer is the most important visitor on our premises…” but is it really true? Is the customer really the most important visitor?

Of course if taken literally the answer is yes. No business can survive without customers but does it serve our interest to crown customers as “King”? What if that “King / Queen” creates unforeseen costs in terms of morale? How about if that customer costs the business more than just time?


“If I don’t get the service and support that I like I will take my business somewhere else”. Sounds familiar? It not only sounds familiar to me, but I must have said it a few hundred times myself. Naturally there is nothing wrong with that. A well run business is obliged to compete for customers and their respective patronage.

But what is the limit? What differentiates a “reasonable request” vs. “ad hoc annoyers”? Does a $50 purchase entitle a customer to $100 worth of customer service?

Generally speaking, one could easily shrug off the above by assuming faults or short comings in business model or operations management. Equally, one could just assume that the right HR processes in hiring can avoid all of the potential. But that would be a bit to simplistic and inherently risky.

Cost vs. Benefits

It is important to understand the pitfalls of “free styling” or “shooting from the hip” when it comes to customer service. In today’s age a single bad customer service review can live on for years publicly and sway new or even existing customer to avoid a business. Imagine the negative impact of multiple such bad reviews across different platforms and social media and I am sure you see how expensive it can get.

So now what? Who is right? Who is wrong?

As a consultant my natural reaction and answer would be “It depends”. Yes, I realize it is cliché and an open ended response that would minimize potential criticism.

In reality however there is an actual answer and solution to it. The answer is balance the cost vs the benefit in the long term by using a proven methodology / concept such as Net Promoter (And No. I am not selling anything AND I am not affiliated with anyone that does)

The Net Promoter and the likes have been around for a while in one way or other. However small businesses have not seen it championed in a way that would put it on their radar. From personal experiences I have not met too many small business owners that were familiar with such methodology.

The final answer: all three prospective i.e. CS personnel, business owners and customers have valid points of view that needs to be taken into account. In order to achieve a sustainable balance one has to turn to an established methodology that allows for a closed loop survey and communication in order to optimize customer service.

The bottom line : Use a methodology !!!!

The post Customer Service Revisited first appeared on Kamyar Shah.

Your shop doesnҴ have a shopkeeper

Originally published at :

Published on December 29, 2015

Can you imagine having a brick-and-mortar business and leaving it open but unattended? Day in and day out customers walking in and evaluating your merchandise. Some buy and others don’t. Can you even fathom the viability of such business model?

Of course no one would open a business, stack it up with merchandise, advertise it and market it and then just leave the doors open and go about doing something else. Is there any way this could work? In a rare occasion such as automatic car wash, YES it could. But it is not a very viable model for most SMBs. But why do virtually all of us do it day in and day out anyway?

Yes most of us do. Don’t believe me? Well – think about your website. What happens when a visitor comes to your website, i.e. your virtual “shop”? You guessed it – they are left to their own devices. Don’t get me wrong; much like any evolutionary path we all have tried streamlining and experimenting with ways to get those visitor to take actions that include a wide range of measures like A/B testing. But the real question is: Is that it? Is this all we can do?

So now what?

Let’s take a step back and think about B.G. (Before Google). Your shop was open and sales people were ready to assist customers by providing product knowledge and help them decide in their selection process. Suddenly along came the Internet and the B.G. ended. We suddenly forget what has been working for a very long time just because this is a “virtual world”.
People get busy with needing and wanting a website, then needed it to be optimized for the engines, bought PPC, started email marketing, and so on. All great things that most businesses should do. Then came the attempt to capitalize and maximize every single visitor resulting in tracking and re-targeting, opt-in emails, big data analysis and so on. Along the way not many stopped to think: do we have to reinvent the wheel? Did all the working concepts in business suddenly disappear? What happened to the SOP’s that we knew worked?

Back to the basics?

Don’t get me wrong, I am all for those actions. Each and every one of the many processes have their place and are successful if implemented properly and evaluated on a continuous basis. Those however belong in the lead generation portion of a plan. When it comes to actually converting a website visitor interactions via providing sound advice while a visitor is on your site, should be considered mission critical. All the traffic to your website won’t be of much use if they don’t take your desired action.

Human Intelligence

The second part of such plan can and should include rigorous data collection and data evaluation. Most savvy business people have been using data for a long time but when it comes to web visitors most of that data is concentrated on actions taken i.e. clicks, funnels, behavior, etc. That data and the respective analysis of it has its place. It can be very useful in helping make many decisions including design parameters, content marketing, etc. But the missing element is what you can’t get out of that data set: the human factors. Did that visitor buy from me because of a given event that can’t be understood from click data? Was that particular visitor comparison shopping and the price alone deterred him/her to go to your competitor without realizing that overall cost of your product is actually lower in the long run? And so on.
Granted some issues certainly can be addressed via testing but none of those possible solutions can replace live human interactions. Now imagine if you could access and analyze human intelligence!!! What would the value of such data set be to your business? What will you actually know in 90 days? Or 180 days?

This is not theoretical in nature. It is just a simple evolution toward a more inclusive IOT. You are already able to interact with your smart house, smart phone, smart watch, and many other daily tools.

Isn’t it time for your website to become a “smart website?”

The post Your shop doesn’t have a shopkeeper first appeared on Kamyar Shah.

Alivia Blends Hemp Extract Vegan Gummies (750mg), 25mg ea Gummy. Promotes Anxiety Relief, Stress Relief, Mood Support.

Alivia Blends, Broad Soft Gels, Pure Hemp Oil Extract (750mg), for Inflammation and Pain Relief, Anxiety, Mood and Stress management, Supports normal neurological functions, promotes well being and overall health MAXIMUM BIOAVAILABILITY HEMP EXTRACT OIL FOR ANTI-ANXIETY, STRESS MANAGEMENT AND MOOD SUPPORT: Our Concentrated Hemp Extract Gummies are all natural and vegan friendly; formulated with high quality ingredients for mood management and stress relief, normal neurological support, anti-anxiety support, relaxation, joint support, anti-inflammation and pain relief, sleep support, and for general well-being and overall health. HIGH QUALITY INGREDIENTS: Our concentrated hemp extract oil comes from non-gmo, locally grown, and…

The post Alivia Blends Hemp Extract Vegan Gummies (750mg), 25mg ea Gummy. Promotes Anxiety Relief, Stress Relief, Mood Support. appeared first on Top Seller Website.

Get Useful Tips About Fitness Which Can Be Straightforward To Recognize

Physical fitness is definitely an essential factor of your life. When you don't realize how to get in shape or will need tips about how to continue to be encouraged, you've arrive to the correct place. This article is to tell you regarding how to enhance your health and fitness, as well as, the best way to begin experiencing and searching much better.

Some people think that lifting hefty weight by yourself will get them healthy. When weight lifting is a good kind of workout you need to also keep in mind that cardio can be another good kind of workout for your body. It can be hard to get started at the beginning but jogging, bicycling and fishing are typical very good strategies for engaging in design.

Be accountable for the workout you do. Attempt joining a health club simply because spending the funds causes you to more likely to be there and ultizing individuals solutions. In the event you can't join a health and fitness center, pair track of a buddy or two so that you can help each other. Simply being liable to someone or something making you more likely to stay with your exercises.

If you're training for a marathon, maintain this strategy in your mind: start slow to the initially thirdly of your marathon, in between next run at the secure speed, and operate slightly quicker within the last third of the competition. This will aid the body sustain its durability and energy the entire entire marathon.

Maintain your goals simple and simple as you begin with a fresh workout plan. You can actually overpower yourself if, right after a life to be a inactive, you decide you will be able to manage 10 mls at full pace around the treadmill machine. In the beginnin, maintain your goals basic. Start out with only a go walking for several a few minutes every other day. Function as much as longer and more recurrent walks when you advancement.

Dedicating thirty minutes to hitting the gym each night can actually significantly help. You can burn off the vast majority of calories you eaten each day by undertaking push ups and sit down ups when you get residence. You would like to drive your self every time way too, so that you will go into form immediately.

Attractive looking abdominal muscles will bring you interest anywhere you go. To get great abdominal muscles, carry out this easy exercising for 5 minutes, each morning. Lay level on your back on to the floor or over a yoga and fitness pad. Little by little bike your thighs and legs all around in the oxygen, like you were pedaling a bike up a mountain. While you drive your thighs and legs out, make sure you completely lengthen your legs so your knee joints are direct.

When playing baseball and trying hitting a home run, hit the soccer ball using a minor angle and an higher reduce for the middle. As a result the tennis ball have more hang period in air, and the more possible potential for you scoring a house run than a series drive.

Remember that health and fitness is exceedingly important for your appearance and feel. By using these tips, you'll can get match and stay this way, if you make yourself a system and keep it going. Don't hold back until down the road. Implement the recommendation from this post in your life and watch your way of life improve.

Why We Need to Regularly Reboot Our Muscles

I was renting a clinic space in a pilates studio several years back when I heard one of the teachers remark, “Stabilize, then Mobilize… Stabilize then Mobilize”.

The post Why We Need to Regularly Reboot Our Muscles appeared first on Grocery LTD.

Avoiding the Pit of Dark Mode Despair and Making Sure Your Emails Look Awesome With Melissa Sargeant From Litmus [AMP 219]

Are you familiar with the dark mode? About 92% of those with smartphones use dark mode on at least one app. The increased use of dark mode with various email services and clients present challenges. How do email marketers make sure that emails are easy to read in dark mode? Today’s guest is Melissa Sargeant, Chief Marketing Officer (CMO) at Litmus, a well-known email marketing software company. She explains exactly why dark mode matters for marketers, and what they can do to make sure their emails look their best. Melissa provides insights into why this is important for marketers

The post Avoiding the Pit of Dark Mode Despair and Making Sure Your Emails Look Awesome With Melissa Sargeant From Litmus [AMP 219] first appeared on CMO Business.

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